FIRST DRAFT CO. SKETCHBOOKS
PROJECT
Branding & Website
ROLE
Design Director
STUDIO
Freelance
CLIENT
First Draft Co.
First Draft Co. is a premium sketchbook brand designed to honor the creative process—from initial spark to refined idea. I partnered with the founders to shape a distinctive visual identity that positioned the brand as both inspirational and refined, celebrating the importance of early ideation.
Developed brand strategy rooted in the value of the "first draft" as a creative milestone.
Designed a logo featuring an unfinished "1" to symbolize ideas in progress.
Created a stamp-inspired badge to lend a sense of authenticity and craft.
The resulting identity established a strong foundation for the launch, setting First Draft Co. apart in a saturated market and resonating with designers and creatives.
