BACARDI FROSÉ CONCEPTS

Bacardi partnered with Stag & Hare to launch a premium, ready-to-freeze Frosé aimed at millennial women—a category often dominated by overly sweet, low-quality options. As a senior designer, I explored creative strategies to elevate perception and deliver a bold, refreshing brand experience.

• Designed visual concepts that balanced playfulness with premium cues to break from preconceptions of sugary frozen cocktails.

• Developed packaging that felt modern, social-media-ready, and built for standout shelf appeal.

• Used refined typography, vibrant color palettes, and confident composition to signal quality, freshness, and fun.

The work helped Bacardi successfully launch a new brand that positioned their frozen cocktails as premium, lifestyle-forward offerings.