BARKTHINS CHOCOLATE CONCEPTS

BarkThins, a fast-growing brand of chocolate bark, partnered with Dragon Rouge to evolve their packaging and visual identity—strengthening their competitive positioning, deepening emotional resonance, and laying the groundwork for future growth in a crowded category.

• Elevated appetite appeal and clarity through bolder photography and streamlined hierarchy.

• Partnered with a typographer to craft bespoke, hand-lettered logos that reinforced brand personality.

• Explored a spectrum of design directions—from evolutionary tweaks to transformational concepts—to inform long-term brand strategy.

While exploratory in nature, the work served as a strategic springboard for future design and messaging decisions, reinforcing BarkThins’ potential as a standout player in the premium snacking space.