GE ELECTRONICS CONCEPTS
PROJECT
Packaging Concepts
ROLE
Design Director/Designer
STUDIO
Dragon Rouge
CLIENT
General Electric
GE tasked Dragon Rouge with redesigning their electronics packaging to elevate brand perception and improve shelf impact while creating greater consistency across the product range.
Developed a unique photography style to visually unify diverse products.
Simplified packaging design to enhance navigation and maximize shelf presence.
Explored rounded, user-friendly structural elements that were tamper-evident and reflected the GE logo.
The packaging concepts successfully elevated the brand’s positioning and visual identity, but were ultimately not implemented due to budgetary limitations.
CONCEPT 1
CONCEPT 2
