CVS FACIAL MASKS
PROJECT
Packaging
ROLE
Design Director/Designer
STUDIO
Dragon Rouge
CLIENT
CVS Pharmacy
CVS Pharmacy partnered with Dragon Rouge to create a private label facial mask line that felt approachable, ingredient-driven, and fun. As a senior designer, I developed a visual identity that balanced clarity with playful energy.
Built a vibrant color system to distinguish SKUs and reinforce ingredient cues.
Used bold typography, along with large-scale ingredient depictions, to inject personality and create accessibility.
Layered pattern, type, and imagery in a dynamic way, to add energy while maintaining brand cohesion.
The final design brought a fresh, modern sensibility to CVS shelves—creating visibility, encouraging trial, and aligning with the casual wellness mindset of younger skincare consumers.
