VEB

VEB (Venturing & Emerging Brands), a division of The Coca-Cola Company, partners with high-potential beverage startups to help scale their growth. Stag & Hare was brought in to redesign the brand’s identity to better reflect its role as a partner and strategic accelerator. As a senior designer, I helped develop a visual language rooted in purpose, optimism, and energy.

• Created a modular system of geometric “building blocks” to visually express growth, support, and forward-thinking partnerships.

• Applied a vibrant, clean color palette to reflect energy, momentum, and adaptability.

• Developed a range of identity assets to flex across digital, print, and internal communication tools.

The refreshed brand positioned VEB as an innovative, strategic arm of Coca-Cola—clearly articulating its mission and value to both internal teams and external partners.