GREEN & BLACK'S CHOCOLATE

Green & Black’s, a renowned UK chocolate brand, faced challenges gaining traction in the competitive U.S. market. Mondelez engaged The Gild to revitalize the brand’s presence, balancing its heritage with a more premium, modern appeal.

• Explored a strategic brand refresh, leveraging Green & Black’s signature color-driven identity to reinforce its premium, high-quality ingredients, ethical sourcing, and artisanal craftsmanship.

• Reimagined the wordmark and monogram for a contemporary yet timeless aesthetic.

• Developed a cohesive packaging system using organic shapes, vibrant color palettes, and watercolor textures to enhance brand storytelling.

• Elevated premium cues through refined typography and copper foil detailing.

While this direction was not fully implemented, key elements influenced future limited-edition packaging, reinforcing Green & Black’s identity in a competitive market.