KEURIG COLD

Green Mountain Coffee Roasters partnered with Dragon Rouge to launch a new line of Keurig machines that delivered single-serve, chilled, and carbonated beverages—an ambitious shift beyond coffee and tea. As a senior designer on the project, I helped shape the visual identity to deliver a fresh, differentiated brand that balanced approachability with innovation.

• Defined a vibrant visual language centered on energetic blues and dynamic secondary colors to cue refreshment and variety.

• Created a visual language leveraging the top-down view of beverages for instant product recognition, shelf impact, and taste appeal.

• Designed a logo and iconography suite to clearly convey speed, simplicity, and ease of use.

• Delivered comprehensive brand guidelines and scalable assets to support launch and marketing efforts.

Although the product launch was ultimately delayed and the brand direction shifted to align with Keurig’s masterbrand system, the work served as a valuable exploration—informing internal conversations and laying groundwork for future brand thinking.