BARQ’S 120 YEAR ANNIVERSARY
PROJECT
Advertising & Packaging
ROLE
Design Director/Design
STUDIO
Stag & Hare
CLIENT
The Coca-Cola Company
To celebrate its 120th anniversary, Barq’s partnered with Stag & Hare to develop a campaign that brought the brand’s heritage to life across photography, OOH, advertising, retail, and limited-edition packaging. As a senior designer, I created a visual language that honored Barq’s legacy while building relevance for a new generation.
Explored packaging routes from heritage-inspired design to bold, contemporary takes.
Developed graphic assets for in-store, advertising, and digital applications.
Art directed photography to celebrate Barq’s role in casual, joy-filled social moments.
While the packaging concepts were not implemented due to budget constraints, the campaign design and photography were brought to life, reinforcing Barq’s heritage in a modern context.
