REGENT SEVEN SEAS CRUISES
PROJECT
Branding
ROLE
Senior Designer
STUDIO
Stag & Hare
CLIENT
Norwegian Cruise Line Holdings Ltd.
Regent Seven Seas Cruises, a leader in luxury all-inclusive travel, sought Stag & Hare’s expertise to redefine their brand communications and attract a new generation of guests. Our approach was grounded in a deep understanding of the target audience and focused on creating a compelling narrative around the idea of “Unrivaled Experiences.”
Created a flexible diamond-inspired visual system that symbolized luxury and the multi-faceted nature of the Regent experience.
Updated color palettes, iconography, imagery, and patterns to form a dynamic, adaptable brand toolkit.
The new brand strategy and visual system successfully redefined Regent’s identity, inspiring new bookings while reinforcing loyalty among existing guests.
