E. & J. GALLO WINE CONCEPTS

E. & J. Gallo partnered with Stag & Hare to explore branding for a new wine offering that would balance craft, inclusivity, and quiet sophistication. As a senior designer, I contributed to early creative development—helping define a visual language that could appeal across generations and genders without compromising on quality cues.

• Explored concepts rooted in togetherness, modern Americana, and understated elegance.

• Crafted identity concepts that emphasized warmth, craft, and a sense of approachable refinement.

The exploration was key to developing a strong creative foundation for a new wine brand positioned to feel both timeless and contemporary—welcoming to a wide audience while maintaining the integrity of E. & J. Gallo’s winemaking heritage.